Coldwell Banker King recently announced the firm’s merger with Coldwell Banker Sea Coast Advantage and Coldwell Banker Advantage, The Advantage Family of Companies. This new alliance will provide added value for clients and will expand the Advantage Family of Companies’ presence into Asheville and the surrounding areas. The firm’s leaders expressed that the move is a facet of their business model, which ensures that buyers and sellers experience the ultimate in local knowledge and customer service, along with the backing and support of a brand that is recognized and respected worldwide.
The merger will ultimately deliver added value to local agents, as well as their clients. “A few of the resulting synergies include a vast referral network, advanced technology to streamline transactions, and an elevated market presence in the area,” said Terri King, President of Coldwell Banker King. “We could not be more excited for this new partnership—it is a win for everyone involved.”
“Coldwell Banker King is a very successful company with a great reputation. We look forward to building on that success,” said Tim Milam, CEO of Coldwell Banker Sea Coast Advantage and Managing Partner of the Coldwell Banker Advantage Family of Companies. “By joining forces, we can offer a comprehensive suite of resources and tools for the agents and the clients they serve. We consistently look for opportunities to add quality people to our organization and this merger does just that.”
Coldwell Banker King’s Senior Vice President of Administration & Finance, Bridget Adams, also pointed out the additional benefits of specialized training and professional development, an increased marketing presence, and revitalized campaigns for their agents. “We are very excited for this merger and what all of these additional resources will mean for our agents’ success.”
The merger will add approximately 75 sales associates and five additional office locations to the Coldwell Banker Advantage Family of Companies’ network. “With this network of offices, we can provide local insight and market-specific knowledge for our clients from the western part of the state to the Triad, Triangle, and various locations up and down the North Carolina and South Carolina coasts”, said King. “The managers, leadership team and support staff are the best in the business. Our focus is always on adapting and refining our systems to meet the needs of our agents, so that they can provide clients with the highest level of customer service.”
To contact a REALTOR® in your area, or learn more about the firm and career opportunities, call (828) 398-5778 or visit www.CBAdvantage.com.
About the Coldwell Banker Advantage Family of Companies The Coldwell Banker Advantage Family of Companies includes Coldwell Banker Sea Coast Advantage serving southeastern North Carolina and South Carolina’s Grand Strand; and Coldwell Banker Advantage serving major markets including Raleigh and the Triangle, Fayetteville, Southern Pines, Greensboro, Winston Salem, and the Triad. Together, all regions closed $6 Billion in sales volume and over 19,000 transactions in 2023.